Insights | 28-05-2019
The Database: Can Corporate Citizenship Be Good for Communities and the Bottom Line?
This episode explores how brands are incorporating corporate social responsibility into their daily business practices,…
Insights
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Insights | 20-05-2019
The Database: Deciphering Digital’s Role in Cross-Platform Advertising
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications,…
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Insights | 13-05-2019
The Database: What Omnichannel Really Means in Today’s Retail Environment
Savvy retailers that view the retail landscape through an omnichannel lens are succeeding where others aren’t. So what…
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Insights | 13-05-2019
The Nielsen Audio Podcast: Your Brain on Audio
In a two-part series spanning episodes three and four, the Nielsen Audio Podcast sits down with Professor Rob Potter from…
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Insights | 06-05-2019
The Database: The Business of Sustainability
By 2021, we expect sustainably minded shoppers in the U.S. to spend up to $150 billion on sustainable consumer packaged…
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Insights | 29-04-2019
The Database: The Upfronts and the Changing Media Landscape
What do the Upfronts mean for the various players involved? How are shifts in audience viewing habits affecting the…
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Insights | 15-04-2019
The Database: Turning Shopper Disloyalty into Brand Opportunity
While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to…
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Insights | 01-04-2019
The Database: The Business of Podcasting
On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the…
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Insights | 18-12-2018
The Nielsen Audio Podcast: Radio Through the Eyes (and Ears) of a CMO
As big billion-dollar advertisers continue to rediscover radio in their media mix, this episode explores the mindset of a…
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Insights | 05-11-2018
The Database: Getting Into the Game with Sports Marketing
This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans’ access…
