Insights | 16-02-2024
Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Insights
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Insights | 20-11-2023
Need to Know: How are TV audiences measured
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
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Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
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Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
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Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
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Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and…
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Insights | 14-10-2021
Fall TV and football fuel a rise in September broadcast viewing according to The Gauge
The arrival of the fall TV season and the return of football (with fans) combined to drive big viewership in September,…
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Insights | 19-08-2021
Sports Still Loom Large, And Streaming Content Drives Viewing Growth
In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events…
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Insights | 05-05-2021
Reporting in a Mainstream Social Justice Movement World
The Black Lives Matter movement has broken through as a collective mission finding allies across genders, ethnicities,…
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Insights | 09-04-2021
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began…
