The CNN Presidential Debate between President Biden and former President Trump aired live on CNN and was simulcast on an additional 16 television networks reported by Nielsen, from approximately 9:00 p.m. to 10:39 p.m. EDT. A full list of reported networks can be referenced at the bottom of the viewership table.

Below is a summary of average viewership aggregated across measured networks. The data is inclusive of U.S. audiences only.

CNN Presidential Debate

June 27, 2024 – Viewership Across Networks

Live plus same day, U.S. audience estimates

Source: Nielsen. NNTV, Live+Same-Day.

Data in this table is inclusive of broadcast and cable networks that aired the event. Reported networks include: ABC, CBS, FOX, NBC, Scripps News, Telemundo, Univision, BET, CNN, CNNe, HLN, FOX Business, FOX News Channel, MSNBC, Newsmax, NewsNation, PBS.

Audience estimates are inclusive of out-of-home viewing for all reported networks except Newsmax, NewsNation, PBS and Scripps News which do not include out-of-home contributions.

Audience projections are rounded to the nearest thousand (000).

© 2024 The Nielsen Company. All Rights Reserved. 

Press Contact

Lauren Pabst 
lauren.pabst@nielsen.com

The post CNN Presidential Debate Draws Over 51 Million Viewers Across Networks appeared first on Nielsen.

Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the UK’s launch means that it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV – and is the first of the 11 markets to go live.

Measurement of the YouTube CTV app in Nielsen ONE Ads, the company’s cross-platform campaign measurement product suite, includes co-viewing and will be deduplicated against other Google exposures across computers and mobile devices.

“This launch gives our agency and advertiser clients the ability to compare YouTube’s ad reach across computer, mobile, and CTV devices, providing a complete picture of YouTube campaign performance in the UK,“ said Deirdre Thomas, Chief Product Officer for Nielsen Audience Measurement. “Delivering deduplicated YouTube CTV measurement is a major milestone in our plans to deliver true cross-platform measurement to power a better media future for all, and we are proud to be partnering with Google to make this a reality in the UK.”

The addition of the measurement of YouTube CTV into Nielsen ONE Ads allows buyers to better understand reach, manage frequency and verify the audience of their buys on YouTube with greater comparability than ever before. Additional 3-screen markets will be released in Q3 2024.

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).

Press Contact

Ben Gold
Director of Communications EMEA
ben.gold@nielsen.com
+44 7816 252 017

The post Nielsen launches deduplicated YouTube CTV campaign measurement in the UK appeared first on Nielsen.

Almost all Russian and Belarussian competitors have been absent from international
competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, it appears that there will be limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the NOCs based on the data that we have.

Snapshot

Gracenote’s VMT forecast projects the United States to win the most medals overall at Paris 2024 (123). If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but should challenge the United States for first place on gold medals. The 87 medals currently forecast for China would be two fewer than the country’s total in Tokyo two years ago. The 36 gold medals forecast would be two down on China’s total of 38 three years ago.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting two fewer British medals than Tokyo’s 64. Gold medals could be significantly down though as the British team is projected to win 14 golds in Paris. 

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its forecast total of 29 gold medals would be not far short of France’s total number of medals at the last Olympics.

Australia is expected to be fifth on the total medal table. The 48 medals forecasted by the Gracenote Virtual Medal Table would be the country’s most for 20 years, since winning 50 at Athens 2004.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries will be severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 123 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 123 medals is 10 more than the total claimed by Team USA in 2021. If this total is achieved, it will be the best U.S. medal performance since the 1984 Los Angeles Olympics which suffered from boycotts. The United States team has medals projected in 26 different sports in the Virtual Medal Table, three sports fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 87, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will produce a similar performance to three years ago. Diving, shooting, swimming, weightlifting, table tennis, artistic gymnastics and badminton are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. China’s projected gold medal total of 36 means that it should be a threat to the United States’ position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 62, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast, for medal winners in 21 sports, suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era.

France

(Paris 2024: 56, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are now projected in 24 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Australia

(Paris 2024: 48 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve on its 2021 performance with over 40 medals for the sixth time in the last eight Olympics. If Australia wins 48 medals as currently forecast, it will be the country’s best Olympic performance since Athens 2004. Achieving this will rely on the success of the swimming team.

Virtual Medal Table 1-10

NOC	Country	Gold	Silver	Bronze	Total
United States		37	34	52	123
China		36	29	22	87
Great Britain		14	25	23	62
France		29	17	10	56
Australia		13	22	15	48
Japan		12	13	21	46
Italy		11	20	15	46
Germany		10	12	15	37
Netherlands		17	8	9	34
Korea Republic		8	5	16	29

Countries Ranked 6 to 10 on the Virtual Medal Table

Japan

(Paris 2024: 46, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to fall short of that performance in Paris. Gracenote’s latest Virtual Medal Table has the Japanese team winning 12 fewer medals than three years ago. The number of gold medals likely to be won by Japan is expected to be more than halved, from 27 to 12. Medals are forecast in 16 different sports, well short of Japan’s record of 21 from Tokyo 2020. 

Italy

(Paris 2024 projection: 46, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 46 medals across 20 different sports, six more podium places than in Tokyo.

Germany

(Paris 2024: 37, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 may halt that trend with Gracenote’s Virtual Medal Table projecting 37 medals, the same as in Tokyo. The German team is forecast to win medals in 20 sports, the joint third lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than three medals for the German team are forecast by the VMT in any single sport.  

Netherlands

(Paris 2024: 34, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris next year and perhaps set more records. Our latest forecast has the Dutch breaking the country’s gold medal record of 12, set at the Sydney 2000 Olympics. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and the 2024 Summer Games look like being a similar story. However, success this year will primarily depend on three sports; rowing, cycling – track and athletics.

Korea Republic

(Paris 2024: 29, Tokyo 2020: 20)

Tokyo 2020 was a disappointing Olympics for the Republic of Korea. The 20 medals including six golds were both the lowest totals for the country since it won 19 and six respectively at the Los Angeles Olympics of 1984. The prospects for Paris 2024 look better with Korean competitors forecast to win 29 medals, including eight golds. This would be Korea’s best Olympic performance since 2012.

Virtual Medal Table 11-20

NOC	Country	Gold	Silver	Bronze	Total
Hungary		7	6	10	23
Canada		6	9	5	20
Spain		4	7	7	18
Ukraine		2	5	10	17
Brazil		7	6	3	16
New Zealand		4	5	7	16
Poland		5	5	5	15
Denmark		5	4	5	14
Turkiye		4	5	5	14
Ethiopia		2	7	4	13

Virtual Medal Table 21-30

NOC	Country	Gold	Silver	Bronze	Total
Sweden		6	1	5	12
Georgia		3	4	5	12
Serbia		5	0	6	11
Belgium		3	5	3	11
Uzbekistan		3	2	6	11
Kazakhstan		2	2	6	10
Iran		4	2	3	9
Croatia		3	1	5	9
Romania		2	5	2	9
Ireland		2	2	5	9

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

The post US, China, Great Britain and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games appeared first on Nielsen.

NEW YORK – June 25, 2024 – Last month Nielsen introduced The Media Distributor Gauge, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. In the May 2024 report of The Media Distributor Gauge, FOX jumped from a 6.1% share of total television viewing in April to 6.4% in May, demonstrating the largest increase in share among reported national media companies this month. FOX’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from FOX News Channel. Disney retained the largest share of TV viewing among all distributors with 11.4% this month. 

Across the other 13 media companies ranked in The Media Distributor Gauge, a 1.3% monthly bump in viewing to The Roku Channel led the FAST provider to a platform-best 1.5% share of TV and a step up to 10th overall—the only company to climb in the rankings this month. YouTube and NBCUniversal also each added 0.1 share point in May to account for 9.7% and 9.0% of total TV viewing, respectively. 

As covered in the May 2024 report of The Gauge, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC). 

Several updates to The Media Distributor Gauge have been implemented in this new May report, following the first-ever report for April. Some entities have been added and mapped to the appropriate distributor, specifically NBA-TV and Hogar de HGTV have been mapped to Warner/Discovery, and Twitch has been mapped to Amazon. The addition of these entities to their respective distributors would not have changed the share or ranking of Warner/Discovery or Amazon in April, but did impact each distributor by an increase of 0.1 share point in May.

The measurement interval for May 2024 was 04/29/24 through 05/26/24.

May ’24April ’24March ’24February ’24January ’24December ’23November ’23

May ’24April ’24March ’24February ’24January ’24December ’23November ’23

About The Gauge™

The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook and Instagram).

Press Contact

Lauren Pabst
lauren.pabst@nielsen.com

The post Nielsen’s May 2024 Media Distributor Gauge: Disney Remains On Top, Tubi Drives Growth for FOX  appeared first on Nielsen.

Almost all Russian and Belarussian competitors have been absent from international
competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, it appears that there will be limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the NOCs based on the data that we have.

Snapshot

Gracenote’s VMT forecast projects the United States to win the most medals overall at Paris 2024 (123). If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but should challenge the United States for first place on gold medals. The 87 medals currently forecast for China would be two fewer than the country’s total in Tokyo two years ago. The 36 gold medals forecast would be two down on China’s total of 38 three years ago.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting two fewer British medals than Tokyo’s 64. Gold medals could be significantly down though as the British team is projected to win 14 golds in Paris. 

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its forecast total of 29 gold medals would be not far short of France’s total number of medals at the last Olympics.

Australia is expected to be fifth on the total medal table. The 48 medals forecasted by the Gracenote Virtual Medal Table would be the country’s most for 20 years, since winning 50 at Athens 2004.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries will be severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 123 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 123 medals is 10 more than the total claimed by Team USA in 2021. If this total is achieved, it will be the best U.S. medal performance since the 1984 Los Angeles Olympics which suffered from boycotts. The United States team has medals projected in 26 different sports in the Virtual Medal Table, three sports fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 87, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will produce a similar performance to three years ago. Diving, shooting, swimming, weightlifting, table tennis, artistic gymnastics and badminton are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. China’s projected gold medal total of 36 means that it should be a threat to the United States’ position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 62, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast, for medal winners in 21 sports, suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era.

France

(Paris 2024: 56, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are now projected in 24 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Australia

(Paris 2024: 48 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve on its 2021 performance with over 40 medals for the sixth time in the last eight Olympics. If Australia wins 48 medals as currently forecast, it will be the country’s best Olympic performance since Athens 2004. Achieving this will rely on the success of the swimming team.

Virtual Medal Table 1-10

NOC	Country	Gold	Silver	Bronze	Total
United States		37	34	52	123
China		36	29	22	87
Great Britain		14	25	23	62
France		29	17	10	56
Australia		13	22	15	48
Japan		12	13	21	46
Italy		11	20	15	46
Germany		10	12	15	37
Netherlands		17	8	9	34
Korea Republic		8	5	16	29

Countries Ranked 6 to 10 on the Virtual Medal Table

Japan

(Paris 2024: 46, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to fall short of that performance in Paris. Gracenote’s latest Virtual Medal Table has the Japanese team winning 12 fewer medals than three years ago. The number of gold medals likely to be won by Japan is expected to be more than halved, from 27 to 12. Medals are forecast in 16 different sports, well short of Japan’s record of 21 from Tokyo 2020. 

Italy

(Paris 2024 projection: 46, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 46 medals across 20 different sports, six more podium places than in Tokyo.

Germany

(Paris 2024: 37, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 may halt that trend with Gracenote’s Virtual Medal Table projecting 37 medals, the same as in Tokyo. The German team is forecast to win medals in 20 sports, the joint third lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than three medals for the German team are forecast by the VMT in any single sport.  

Netherlands

(Paris 2024: 34, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris next year and perhaps set more records. Our latest forecast has the Dutch breaking the country’s gold medal record of 12, set at the Sydney 2000 Olympics. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and the 2024 Summer Games look like being a similar story. However, success this year will primarily depend on three sports; rowing, cycling – track and athletics.

Korea Republic

(Paris 2024: 29, Tokyo 2020: 20)

Tokyo 2020 was a disappointing Olympics for the Republic of Korea. The 20 medals including six golds were both the lowest totals for the country since it won 19 and six respectively at the Los Angeles Olympics of 1984. The prospects for Paris 2024 look better with Korean competitors forecast to win 29 medals, including eight golds. This would be Korea’s best Olympic performance since 2012.

Virtual Medal Table 11-20

NOC	Country	Gold	Silver	Bronze	Total
Hungary		7	6	10	23
Canada		6	9	5	20
Spain		4	7	7	18
Ukraine		2	5	10	17
Brazil		7	6	3	16
New Zealand		4	5	7	16
Poland		5	5	5	15
Denmark		5	4	5	14
Turkiye		4	5	5	14
Ethiopia		2	7	4	13

Virtual Medal Table 21-30

NOC	Country	Gold	Silver	Bronze	Total
Sweden		6	1	5	12
Georgia		3	4	5	12
Serbia		5	0	6	11
Belgium		3	5	3	11
Uzbekistan		3	2	6	11
Kazakhstan		2	2	6	10
Iran		4	2	3	9
Croatia		3	1	5	9
Romania		2	5	2	9
Ireland		2	2	5	9

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

The post US, China, Great Britain and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games appeared first on Nielsen.

Aligned with the vision of converged TV measurement, a rollout of this new measurement technology has started in the official Nielsen IBOPE panel. As of today, we have installed a subsample of 450 representative households, and starting this month it will be used to generate The Gauge Mexico report. This change will provide initial estimates of consumption of the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study and will be strengthened by completing a subsample of 900 homes in the third quarter of the year. The installation of this new measurement technology will continue until it is completed within the official panel in its entirety.

In this first update of The Gauge, we observe that the linear television audience represents 51.6% and the streaming represents 17.6% of the TV consumption in the 28 cities of study.

“The Gauge, together with the improvements in measurement provided by our company, brings relevant information that will accompany the evolution of the industry in Mexico. They offer a better understanding of the proportion of the audience that corresponds to each media type, through the best passive streaming measurement technology within the home -without using declarations from the panel individuals-” highlighted Andrés Cabrera, Nielsen Product Business Partner for Latin America.

“Accurately capturing cross-media consumer behavior continues to be our priority and a driver for our next implementations” Andrés concluded.

The Gauge México is available at https://www.nielsen.com/news-center/2024/the-gauge-mexico-may-2024/

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we provide our clients with independent, actionable intelligence so they can connect and engage with their audiences, now and in the future. Nielsen operates around the world in more than 55 countries.

We invite you to learn more about Nielsen at www.nielsen.com and connect with us through social networks (Twitter, LinkedIn, Facebook and Instagram).

About the Laboratory Panel vs the Streaming Transition Panel

Streaming Transition Measurement and Lab Panel reports are not comparable as they measure different populations: while the lab panel reports TV consumption in broadband households in the three main cities (Mexico City Metropolitan Area, GDL and MTY), the data from the subsamples in the Streaming Transition Measurement reports the consumption of all TV households in the 28 cities of the TAM coverage.

Media Contact

Lisset V. Mandujano
lisset.vega@nielsen.com

The post The Gauge Mexico evolves to offer insights from a more accurate streaming measurement appeared first on Nielsen.

Polish viewers in May spent on average 3 hours and 32 minutes a day in front of their home television screens, which calculates to 14 minutes less than in April 2024. The components of this viewing also changed: time spent with traditional television fell by 6% from April, while time spent watching streaming content increased by 2%. 

Among TV programs, Polish series, news programs and entertainment programs enjoyed the largest audiences in May. Among streaming content sources, Netflix, HBO Max and Viaplay recorded increases. This translated to an increase in streaming’s share of total video viewing on TV screens, which reached a record 8.6% in May (the highest level since the launch of the Gauge in Poland in December of 2022. Netflix has strengthened its leading position among streaming services as its share of TV usage rose to 2.2% (from 1.9% in April).c

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | May 2024 appeared first on Nielsen.

NEW YORK – June 18, 2024 – Nielsen’s May 2024 report of The Gauge™ revealed a powerful Convergent TV win for Young Sheldon, with 6 billion viewing minutes for the month across broadcast, cable and streaming. After seven seasons on CBS, Young Sheldon concluded its successful run in a series finale which drew 11.74 million viewers (L+7). The sitcom consistently garners considerable viewership in syndication as well, which includes runs on cable networks like TBS and Nick-At-Nite, and broad streaming availability on Paramount+, Netflix and Max. The 6 billion viewing minutes captured by Young Sheldon in May were split almost exactly in half between traditional linear channels and streaming platforms.

Additionally, May marked record highs for streaming’s share of TV usage, as the category accounted for 38.8% of TV, and for streaming platforms Tubi with 1.8% of TV usage and The Roku Channel with 1.5%.

Typical for this time of year, overall TV usage was down just slightly on a monthly basis (-2.4%), but a year-over-year comparison showed a slight increase in time spent watching TV in May (+1.4%). Across viewing categories, streaming exhibited the most growth, adding 0.4 pt. to its share of TV usage to record a new high watermark of 38.8%. Streaming usage climbed 8% compared with May 2023, and the category has added 2.4 share points to its share of TV.

FAST platforms (Tubi, The Roku Channel, PlutoTV) continued their momentum and each gained 0.1 pt. in May, culminating in a combined 4.1% share of TV this month. In addition to hitting platform-high shares, Tubi and The Roku Channel also showed significant year-over-year growth with Tubi usage up 43% and The Roku Channel up 36% compared with May 2023. 

YouTube continued its run as the top streaming platform and tied its previous platform-best share of 9.7%, which it set in March 2024. Behind YouTube was Netflix, which maintained a 7.6% share of TV and owned this month’s most watched streaming title: Bridgerton. Netflix released the first four episodes of Bridgerton’s third season on May 16, and by month’s end the iconic Netflix original captured over 5.5 billion viewing minutes.

Broadcast viewing was elevated by “finale season” and in total the category added 0.1 pt. to account for 22.3% of TV in May. Replicating its 2023 success, the Kentucky Derby on NBC repeated as the top broadcast telecast in May with 16 million viewers—over 1M more than a year ago. Following two consecutive months of growth, cable viewing dipped 0.9 pt. to 28.2% of overall TV usage. Despite NBA playoff games accounting for the top six cable telecasts in May, the conclusion of the NCAA basketball tournament combined with fewer televised sporting events in general contributed to a larger drop in cable viewing.

The measurement interval for May 2024 was 04/29/24 through 05/26/24.

About The Gauge™

The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. 

Press Contact

Lauren Pabst, Nielsen
lauren.pabst@nielsen.com

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Beginning with May 2024, The Gauge Mexico report provides initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study, being generated with a subsample of 450 representative households from the official panel that will continue to be strengthened during the second half of the year by completing a subsample of 900 homes. This will continue throughout the year until the installation is completed within the official panel in its entirety.

In this first update of The Gauge Mexico, we observed that across the 28 covered cities, linear television viewing represented 51.6% of overall TV consumption in May 2024, and streaming represented 17.6%.

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 450 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 58,404,410. Period: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

What is changing starting may 2024

Nielsen IBOPE implemented a laboratory panel consisting of 200 homes with broadband Internet, distributed across the three main cities of the country: Mexico City, Guadalajara, and Monterrey. This initiative aims to introduce new technology to Mexico and lay the foundation for streaming measurement in the country. Up until now, data from this panel has been used to generate The Gauge Mexico report.

Aligned with the vision of converged TV measurement, the rollout of this new measurement technology has begun in the official Nielsen IBOPE panel. As of today, we have installed a subsample of 450 representative households, and starting this month, it will be used to generate The Gauge Mexico report. This change will provide initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study. The subsample will continue to be strengthened during the second half of the year, reaching 900 homes. This process will continue until the installation is completed within the official panel in its entirety.

Given the change in scope explained above, we are also making available this month’s report with the previous scope.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 24,382,406. Period: Month: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico May 2024 appeared first on Nielsen.

• Leaders emerge: Netflix and Amazon Prime Video reign supreme, with 56% of respondents accessing each platform weekly – a 6% rise for Amazon Prime Video, and a 4% rise for Netflix. Disney+ remains static at 29%. Indeed there is a -4% decline in households not having a streaming subscription.
• Netflix winning new usage: Netflix tops the new usage charts for 2024 with 18% of respondents saying they have started using or subscribed to the service this year. Amazon Prime Video was at 16%, with Disney at 11%. 
• Traditional TV falters: Daily viewership of public broadcasters ARD and ZDF has dropped to 39%, with weekly viewership at 73%, indicating a decline in linear television’s dominance.
• Connected TV (CTV) is here to stay: Over three quarters (76%) of those surveyed are aware of, or have used, CTV with over a third (35%) saying they either use it every day or at least three times a week. 61% of users access CTV services from a Smart TV with 29% using a streaming stick to do so.
• Fake news worries: Almost three quarters of respondents (74%) have definite concerns about fake news, with 41% expressing big worries about it, a rise of 5% year-on-year. 69% of those surveyed highlighted social media platforms as the least trusted medium when it comes to fake news, with radio being the most trusted with just 23% worried, an annual decline of -3%.
• Instagram increases: Whilst over three quarters (76%) of those surveyed use WhatsApp every day, Instagram has moved ahead of Facebook for the first time with 36% citing that they use the platform at least daily. Facebook comes in third with 35% using it daily, YouTube in fourth with 33% and TikTok in fifth with 18%.

Fernando Reimann, EMEA Thought Leadership & Innovation Lead, said. “This is a fascinating study, uncovering the changing viewing habits and content consumption of the German population. The findings really showcase the shift in how Germans are consuming media as we look to better understand what people want and the current trends around media and advertising. It is quite clear; streaming services are no longer a novelty, but they are the primary platform for video entertainment, are starting to dominate the media landscape, and are definitely here to stay.” 

To download the full report click here: https://bit.ly/3VaRUGt

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).

Press Contact

The post Streaming Takes Center Stage in Germany as Traditional TV Viewership Declines appeared first on Nielsen.