Article Archives | Nielsen https://www.nielsen.com/news-center/type/article/ Audience Is Everything™ Thu, 27 Jun 2024 06:26:59 +0000 en-US hourly 1 https://www.nielsen.com/wp-content/uploads/sites/2/2021/10/cropped-nielsen_favicon_512x512-1.png?w=32 Article Archives | Nielsen https://www.nielsen.com/news-center/type/article/ 32 32 197901765 US, China, Great Britain and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games https://www.nielsen.com/news-center/2024/virtual-medal-table-forecast-30-days/ Wed, 26 Jun 2024 05:00:00 +0000 https://www.nielsen.com/?post_type=news_center&p=1677410 Gracenote releases its first Virtual Medal Table (VMT) forecast for the 2024 Paris Olympic Games including gold, silver...

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With just 30 days remaining until the Paris Olympics opening ceremony, Nielsen’s Gracenote released its latest Virtual Medal Table (VMT) forecast for the 2024 Games. Considering available results data from key global and continental competitions since the 2021 Summer Games, Gracenote has projected gold, silver and bronze medal counts for participating countries and athletes at the Games of the XXXIII Olympiad. This forecast will be updated once more before the Games begin, around three days before the opening ceremony of the Paris Olympics.

Almost all Russian and Belarussian competitors have been absent from international
competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, it appears that there will be limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the NOCs based on the data that we have.

Snapshot

Gracenote’s VMT forecast projects the United States to win the most medals overall at Paris 2024 (123). If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but should challenge the United States for first place on gold medals. The 87 medals currently forecast for China would be two fewer than the country’s total in Tokyo two years ago. The 36 gold medals forecast would be two down on China’s total of 38 three years ago.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting two fewer British medals than Tokyo’s 64. Gold medals could be significantly down though as the British team is projected to win 14 golds in Paris. 

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its forecast total of 29 gold medals would be not far short of France’s total number of medals at the last Olympics.

Australia is expected to be fifth on the total medal table. The 48 medals forecasted by the Gracenote Virtual Medal Table would be the country’s most for 20 years, since winning 50 at Athens 2004.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries will be severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 123 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 123 medals is 10 more than the total claimed by Team USA in 2021. If this total is achieved, it will be the best U.S. medal performance since the 1984 Los Angeles Olympics which suffered from boycotts. The United States team has medals projected in 26 different sports in the Virtual Medal Table, three sports fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 87, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will produce a similar performance to three years ago. Diving, shooting, swimming, weightlifting, table tennis, artistic gymnastics and badminton are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. China’s projected gold medal total of 36 means that it should be a threat to the United States’ position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 62, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast, for medal winners in 21 sports, suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era.

France

(Paris 2024: 56, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are now projected in 24 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Australia

(Paris 2024: 48 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve on its 2021 performance with over 40 medals for the sixth time in the last eight Olympics. If Australia wins 48 medals as currently forecast, it will be the country’s best Olympic performance since Athens 2004. Achieving this will rely on the success of the swimming team.

Virtual Medal Table 1-10

NOCCountryGoldSilverBronzeTotal
United States373452123
China36292287
Great Britain14252362
France29171056
Australia13221548
Japan12132146
Italy11201546
Germany10121537
Netherlands178934
Korea Republic851629

Countries Ranked 6 to 10 on the Virtual Medal Table

Japan

(Paris 2024: 46, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to fall short of that performance in Paris. Gracenote’s latest Virtual Medal Table has the Japanese team winning 12 fewer medals than three years ago. The number of gold medals likely to be won by Japan is expected to be more than halved, from 27 to 12. Medals are forecast in 16 different sports, well short of Japan’s record of 21 from Tokyo 2020. 

Italy

(Paris 2024 projection: 46, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 46 medals across 20 different sports, six more podium places than in Tokyo.

Germany

(Paris 2024: 37, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 may halt that trend with Gracenote’s Virtual Medal Table projecting 37 medals, the same as in Tokyo. The German team is forecast to win medals in 20 sports, the joint third lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than three medals for the German team are forecast by the VMT in any single sport.  

Netherlands

(Paris 2024: 34, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris next year and perhaps set more records. Our latest forecast has the Dutch breaking the country’s gold medal record of 12, set at the Sydney 2000 Olympics. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and the 2024 Summer Games look like being a similar story. However, success this year will primarily depend on three sports; rowing, cycling – track and athletics.

Korea Republic

(Paris 2024: 29, Tokyo 2020: 20)

Tokyo 2020 was a disappointing Olympics for the Republic of Korea. The 20 medals including six golds were both the lowest totals for the country since it won 19 and six respectively at the Los Angeles Olympics of 1984. The prospects for Paris 2024 look better with Korean competitors forecast to win 29 medals, including eight golds. This would be Korea’s best Olympic performance since 2012.

Virtual Medal Table 11-20

NOCCountryGoldSilverBronzeTotal
Hungary761023
Canada69520
Spain47718
Ukraine251017
Brazil76316
New Zealand45716
Poland55515
Denmark54514
Turkiye45514
Ethiopia27413

Virtual Medal Table 21-30

NOCCountryGoldSilverBronzeTotal
Sweden61512
Georgia34512
Serbia50611
Belgium35311
Uzbekistan32611
Kazakhstan22610
Iran4239
Croatia3159
Romania2529
Ireland2259

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

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US, China, Great Britain and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games https://www.nielsen.com/news-center/2024/virtual-medal-table-forecast/ Tue, 25 Jun 2024 04:19:00 +0000 https://www.nielsen.com/?post_type=news_center&p=1298126 Gracenote releases its first Virtual Medal Table (VMT) forecast for the 2024 Paris Olympic Games including gold, silver...

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With just 30 days remaining until the Paris Olympics opening ceremony, Nielsen’s Gracenote released its latest Virtual Medal Table (VMT) forecast for the 2024 Games. Considering available results data from key global and continental competitions since the 2021 Summer Games, Gracenote has projected gold, silver and bronze medal counts for participating countries and athletes at the Games of the XXXIII Olympiad. This forecast will be updated once more before the Games begin, around three days before the opening ceremony of the Paris Olympics.

Almost all Russian and Belarussian competitors have been absent from international
competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, it appears that there will be limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the NOCs based on the data that we have.

Snapshot

Gracenote’s VMT forecast projects the United States to win the most medals overall at Paris 2024 (123). If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but should challenge the United States for first place on gold medals. The 87 medals currently forecast for China would be two fewer than the country’s total in Tokyo two years ago. The 36 gold medals forecast would be two down on China’s total of 38 three years ago.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting two fewer British medals than Tokyo’s 64. Gold medals could be significantly down though as the British team is projected to win 14 golds in Paris. 

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its forecast total of 29 gold medals would be not far short of France’s total number of medals at the last Olympics.

Australia is expected to be fifth on the total medal table. The 48 medals forecasted by the Gracenote Virtual Medal Table would be the country’s most for 20 years, since winning 50 at Athens 2004.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries will be severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 123 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 123 medals is 10 more than the total claimed by Team USA in 2021. If this total is achieved, it will be the best U.S. medal performance since the 1984 Los Angeles Olympics which suffered from boycotts. The United States team has medals projected in 26 different sports in the Virtual Medal Table, three sports fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 87, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will produce a similar performance to three years ago. Diving, shooting, swimming, weightlifting, table tennis, artistic gymnastics and badminton are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. China’s projected gold medal total of 36 means that it should be a threat to the United States’ position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 62, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast, for medal winners in 21 sports, suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era.

France

(Paris 2024: 56, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are now projected in 24 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Australia

(Paris 2024: 48 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve on its 2021 performance with over 40 medals for the sixth time in the last eight Olympics. If Australia wins 48 medals as currently forecast, it will be the country’s best Olympic performance since Athens 2004. Achieving this will rely on the success of the swimming team.

Virtual Medal Table 1-10

NOCCountryGoldSilverBronzeTotal
United States373452123
China36292287
Great Britain14252362
France29171056
Australia13221548
Japan12132146
Italy11201546
Germany10121537
Netherlands178934
Korea Republic851629

Countries Ranked 6 to 10 on the Virtual Medal Table

Japan

(Paris 2024: 46, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to fall short of that performance in Paris. Gracenote’s latest Virtual Medal Table has the Japanese team winning 12 fewer medals than three years ago. The number of gold medals likely to be won by Japan is expected to be more than halved, from 27 to 12. Medals are forecast in 16 different sports, well short of Japan’s record of 21 from Tokyo 2020. 

Italy

(Paris 2024 projection: 46, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 46 medals across 20 different sports, six more podium places than in Tokyo.

Germany

(Paris 2024: 37, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 may halt that trend with Gracenote’s Virtual Medal Table projecting 37 medals, the same as in Tokyo. The German team is forecast to win medals in 20 sports, the joint third lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than three medals for the German team are forecast by the VMT in any single sport.  

Netherlands

(Paris 2024: 34, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris next year and perhaps set more records. Our latest forecast has the Dutch breaking the country’s gold medal record of 12, set at the Sydney 2000 Olympics. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and the 2024 Summer Games look like being a similar story. However, success this year will primarily depend on three sports; rowing, cycling – track and athletics.

Korea Republic

(Paris 2024: 29, Tokyo 2020: 20)

Tokyo 2020 was a disappointing Olympics for the Republic of Korea. The 20 medals including six golds were both the lowest totals for the country since it won 19 and six respectively at the Los Angeles Olympics of 1984. The prospects for Paris 2024 look better with Korean competitors forecast to win 29 medals, including eight golds. This would be Korea’s best Olympic performance since 2012.

Virtual Medal Table 11-20

NOCCountryGoldSilverBronzeTotal
Hungary761023
Canada69520
Spain47718
Ukraine251017
Brazil76316
New Zealand45716
Poland55515
Denmark54514
Turkiye45514
Ethiopia27413

Virtual Medal Table 21-30

NOCCountryGoldSilverBronzeTotal
Sweden61512
Georgia34512
Serbia50611
Belgium35311
Uzbekistan32611
Kazakhstan22610
Iran4239
Croatia3159
Romania2529
Ireland2259

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

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The Gauge™: Mexico May 2024 https://www.nielsen.com/news-center/2024/the-gauge-mexico-may-2024/ Tue, 18 Jun 2024 12:00:00 +0000 https://www.nielsen.com/?post_type=news_center&p=1659549 The Gauge Mexico continues to evolve along with our streaming measurement. Through April 2024, The Gauge Mexico report...

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The Gauge Mexico continues to evolve along with our streaming measurement. Through April 2024, The Gauge Mexico report provided estimates of TV consumption that occurred in homes with broadband internet in the three main cities of the country: Mexico City, Guadalajara and Monterrey.

Beginning with May 2024, The Gauge Mexico report provides initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study, being generated with a subsample of 450 representative households from the official panel that will continue to be strengthened during the second half of the year by completing a subsample of 900 homes. This will continue throughout the year until the installation is completed within the official panel in its entirety.

In this first update of The Gauge Mexico, we observed that across the 28 covered cities, linear television viewing represented 51.6% of overall TV consumption in May 2024, and streaming represented 17.6%.

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 450 Broadband and Non-Broadband HH from 28 main cities. Screen: TV. Target: People 4+. Universe People 4+: 58,404,410. Period: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

What is changing starting may 2024

Nielsen IBOPE implemented a laboratory panel consisting of 200 homes with broadband Internet, distributed across the three main cities of the country: Mexico City, Guadalajara, and Monterrey. This initiative aims to introduce new technology to Mexico and lay the foundation for streaming measurement in the country. Up until now, data from this panel has been used to generate The Gauge Mexico report.

Aligned with the vision of converged TV measurement, the rollout of this new measurement technology has begun in the official Nielsen IBOPE panel. As of today, we have installed a subsample of 450 representative households, and starting this month, it will be used to generate The Gauge Mexico report. This change will provide initial estimates of consumption across the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study. The subsample will continue to be strengthened during the second half of the year, reaching 900 homes. This process will continue until the installation is completed within the official panel in its entirety.

Given the change in scope explained above, we are also making available this month’s report with the previous scope.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 24,382,406. Period: Month: May 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

What is included in “Broadcast”?

Live and Time Shifted Viewing (TSV) audience of Open TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).

What is included in “Pay TV”?

Live and Time Shifted Viewing (TSV) audience of Pay TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).

What is included in “Streaming”?

High bandwidth streaming events accessed through the household’s broadband network regardless of the used platform and that was not identified as part of the Broadcast or Pay TV buckets.

What is included in “Others”?

Includes the following:

  • Live audience of linear content of TV channels which are not referenced, not disaggregated in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico and are not identified as video consumption streamed through the household’s broadband network.
  • Use of peripheral devices (Game Consoles, Blu-rays, DVDs, etc.) connected to the TV when they are not being used to stream video content through the household’s broadband network.
  • Non Audio Activity: Time periods in which no audio is detected on the TV set by the people meter.

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The Gauge™: Poland | May 2024 https://www.nielsen.com/news-center/2024/the-gauge-poland-may-2024/ Tue, 18 Jun 2024 12:00:00 +0000 https://www.nielsen.com/?post_type=news_center&p=1659747 The Gauge: Poland May provides a macro-analysis of how streaming-capable consumers access content through the main...

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Spring brings changes to the way TV screens are used in Poland. 

Polish viewers in May spent on average 3 hours and 32 minutes a day in front of their home television screens, which calculates to 14 minutes less than in April 2024. The components of this viewing also changed: time spent with traditional television fell by 6% from April, while time spent watching streaming content increased by 2%. 

Among TV programs, Polish series, news programs and entertainment programs enjoyed the largest audiences in May. Among streaming content sources, Netflix, HBO Max and Viaplay recorded increases. This translated to an increase in streaming’s share of total video viewing on TV screens, which reached a record 8.6% in May (the highest level since the launch of the Gauge in Poland in December of 2022. Netflix has strengthened its leading position among streaming services as its share of TV usage rose to 2.2% (from 1.9% in April).c

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

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Streaming Takes Center Stage in Germany as Traditional TV Viewership Declines https://www.nielsen.com/news-center/2024/streaming-takes-center-stage-in-germany-as-traditional-tv-viewership-declines/ Fri, 14 Jun 2024 08:49:42 +0000 https://www.nielsen.com/?post_type=news_center&p=1658638 Younger viewers lead the charge, but streaming wins across all ages.

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Cologne, Germany June 3, 2024 Nielsen, a global leader in audience measurement, data, and analytics, has released a major study on media consumption in Germany. The wide ranging report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.

The report reveals a significant shift in German viewing habits with the use of streaming services being higher than linear TV for the first time. The study shows that 77% of Germans use video streaming services weekly, a rise of 7% points year-on-year and 13% over the last three years, meaning they have a higher usage rate than linear TV channels, and streaming is now the preferred way to consume content.

The report uncovers that users of streaming services are predominantly younger, with 92% of 18-34 year olds using these weekly. However, the biggest yearly growth has come in the 35-54 year age group which has seen a significant rise of 10% points to 83%. Whilst the 55-69 year old age group remains the lowest users, as expected, this demographic has seen an 8% points increase year-on-year.

The report highlights the growing popularity of streaming platforms like Netflix, Amazon Prime Video, and YouTube, particularly among younger demographics. Other key takeaways include from the Media Use Study include:

  • Leaders emerge: Netflix and Amazon Prime Video reign supreme, with 56% of respondents accessing each platform weekly – a 6% rise for Amazon Prime Video, and a 4% rise for Netflix. Disney+ remains static at 29%. Indeed there is a -4% decline in households not having a streaming subscription.
  • Netflix winning new usage: Netflix tops the new usage charts for 2024 with 18% of respondents saying they have started using or subscribed to the service this year. Amazon Prime Video was at 16%, with Disney at 11%. 
  • Traditional TV falters: Daily viewership of public broadcasters ARD and ZDF has dropped to 39%, with weekly viewership at 73%, indicating a decline in linear television’s dominance.
  • Connected TV (CTV) is here to stay: Over three quarters (76%) of those surveyed are aware of, or have used, CTV with over a third (35%) saying they either use it every day or at least three times a week. 61% of users access CTV services from a Smart TV with 29% using a streaming stick to do so.
  • Fake news worries: Almost three quarters of respondents (74%) have definite concerns about fake news, with 41% expressing big worries about it, a rise of 5% year-on-year. 69% of those surveyed highlighted social media platforms as the least trusted medium when it comes to fake news, with radio being the most trusted with just 23% worried, an annual decline of -3%.
  • Instagram increases: Whilst over three quarters (76%) of those surveyed use WhatsApp every day, Instagram has moved ahead of Facebook for the first time with 36% citing that they use the platform at least daily. Facebook comes in third with 35% using it daily, YouTube in fourth with 33% and TikTok in fifth with 18%.

Fernando Reimann, EMEA Thought Leadership & Innovation Lead, said. “This is a fascinating study, uncovering the changing viewing habits and content consumption of the German population. The findings really showcase the shift in how Germans are consuming media as we look to better understand what people want and the current trends around media and advertising. It is quite clear; streaming services are no longer a novelty, but they are the primary platform for video entertainment, are starting to dominate the media landscape, and are definitely here to stay.” 

To download the full report click here: https://bit.ly/3VaRUGt

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).

Press Contact

Roberta De Martino, Senior Manager Communications, EMEA
E: roberta.demartino@nielsen.com 
M: +39 338 65 55 519

Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017

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The Collective Singapore https://www.nielsen.com/news-center/2024/the-collective-singapore/ Wed, 05 Jun 2024 00:01:00 +0000 https://www.nielsen.com/?post_type=news_center&p=1597792 This white paper helps you strike the right balance of short-term ROI with long-term brand building in a complex media...

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Marketing’s Great Balancing Act

Marketing’s Great
Balancing Act

Marketers across the region must juggle short-term ROI with long-term brand building needs in an increasingly complex media landscape. This white paper helps you understand how to strike the right balance. 

This paper was written in consultation with the industry as part of The Collective – Nielsen’s series of senior media leaders round tables and events. Hosted in key markets annually, these aim to bring together leaders of the industry in a series of Chatham-house rules conversations, to expand, debate and converse on a number of critical industry topics.

Learn more about:

Marketing investment priorities across Asia Pacific

Strategic gaps between media goals and campaign KPIs in the region

Advancements in reaching and measuring key audience segments

How to capture the true impact of your marketing efforts

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The Gauge™: Mexico April 2024 https://www.nielsen.com/news-center/2024/the-gauge-mexico-april-2024/ Tue, 21 May 2024 12:00:00 +0000 https://www.nielsen.com/?post_type=news_center&p=1585153 The Gauge: Mexico provides Mexico’s media industry with April's analysis of television viewing across key delivery...

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In April, The Roku Channel made its debut in The Mexico Gauge, accounting for 0.5% of TV usage this month. While YouTube and Netflix remained the top platforms with 12.0% and 7.3% respective shares, Max added 0.6 share point to account for 1.1% of TV in April. Overall streaming usage was down in April compared to March, however, and the viewing category lost 0.3 share point to make up 25.8% of total TV usage for the month.

Three Cities Broadband HH

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from Three Cities. Screen: TV. Target: People 4+. Universe People 4+: 24,382,406. Period: Month: March 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.

What is included in “Broadcast”?

Live and Time Shifted Viewing (TSV) audience of Open TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).

What is included in “Pay TV”?

Live and Time Shifted Viewing (TSV) audience of Pay TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).

What is included in “Streaming”?

High bandwidth streaming events accessed through the household’s broadband network regardless of the used platform and that was not identified as part of the Broadcast or Pay TV buckets.

What is included in “Others”?

Includes the following:

  • Live audience of linear content of TV channels which are not referenced, not disaggregated in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico and are not identified as video consumption streamed through the household’s broadband network.
  • Use of peripheral devices (Game Consoles, Blu-rays, DVDs, etc.) connected to the TV when they are not being used to stream video content through the household’s broadband network.
  • Non Audio Activity: Time periods in which no audio is detected on the TV set by the people meter.

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The Gauge™: Poland | April 2024 https://www.nielsen.com/news-center/2024/the-gauge-poland-april-2024/ Tue, 21 May 2024 12:00:00 +0000 https://www.nielsen.com/?post_type=news_center&p=1585206 The Gauge: Poland provides Poland’s media industry with April's analysis of television viewing across key delivery...

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April is the first full month of spring, which, along with sunny weather, also means less time  viewers spent in front of TV screens. This year was no different, as viewers in Poland averaged 14 minutes less per day watching video content in April than in March, for an average daily total of 3 hours and 46 minutes watching TV. 

On traditional television, Polish series, entertainment and news programs captured April’s largest audiences. 

Streaming accounted for slightly higher viewership on TV screens in April (8.2% compared with 8.1% in March). Netflix and YouTube continued to lead among streaming platforms, despite each experiencing a decline in share in April. At the same time, platforms like Amazon Prime Video and CDA posted notable increases this month as they continue to attract growing audiences. 

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

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The 2024 Traveler Guide – Insights Into Asian Travelers and Airline Competitive Intelligence https://www.nielsen.com/news-center/2024/the-2024-traveler-guide-insights-into-asian-travelers-and-airline-competitive-intelligence/ Thu, 16 May 2024 19:18:06 +0000 https://www.nielsen.com/?post_type=news_center&p=1582313 In Asia’s fiercely competitive airline industry, unlocking growth is paramount. Navigate turbulence with Nielsen's 2024...

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The 2024 Asian Traveler

Insights Into Asian Travelers and
Airline Competitive Intelligence

The 2024 Asian Traveler

Insights Into Asian Travelers and Airline Competitive Intelligence

In Asia’s fiercely competitive airline industry, unlocking growth is paramount. Nielsen offers a strategic compass to navigate through the turbulence. Stay ahead of the curve by optimizing your planning, activation, and effectiveness with The 2024 Asian Traveler guide. It’s the flight plan for airlines to soar above the competition, transforming insights into action and propelling them toward sustained growth and success.

This guide provides:

Insights about today’s traveler: Understand the need to know data points about what motivates and inspires people to travel.

Competitive advertising: What is actionable competitive advertising?

Measuring impact recommendations: The fastest way to learn about the effectiveness of your advertising.

Need to know viewership data: Insights on consumption habits in a complex multi-platform, multi-device, and multi-distribution landscape.

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Nielsen celebrates 2024 Earth Day and Global Volunteer Month https://www.nielsen.com/news-center/2024/nielsen-celebrates-2024-earth-day-and-global-volunteer-month/ Tue, 14 May 2024 11:27:28 +0000 https://www.nielsen.com/?post_type=news_center&p=1579327 Nielsen celebrated volunteerism and environmental action by culminating in our annual Earth Day tradition on April 18,...

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In April, Nielsen celebrated volunteerism and environmental action by recognizing our first-ever Global Volunteer Month, culminating in our annual Earth Day tradition on April 18, 2024. 

Global Volunteer Month was an opportunity for Nielsen to encourage employees to volunteer and engage with their local communities—part of our company focus on sustainability and growth. Nielsen employees enjoy 24 hours of annual volunteer time to join in dozens of community events throughout the year. Volunteering helps to drive social and environmental impact in our communities while supporting employee engagement and team-building for our people. 

More than 750 Nielsen employees across 29 countries participated in volunteer activities and educational events to clean up public parks and beaches, learn about sustainability issues including rainwater harvesting and recycling, reduce their carbon footprints by going vegan for a day, identify animals to contribute to conservation efforts, and much more. 

In partnership with the Corporate Citizenship team, our Green Business Resource Group (BRG) organized events around the world, totalling almost 3,000 volunteer and engagement hours across 166 events and individual activities.

“As Wendell Berry said, ‘The Earth is what we all have in common,’ and this year, I saw everyone coming together to achieve a common goal of promoting and developing better awareness and thankfulness for Earth,” said Zohaib Ahmed Sayed, Manager, Content Solutions, Gracenote and Local Green BRG Leader for India. “I became a Green BRG leader to meet and work with people who share the same enthusiasm and interests, as well as passion and care for the environment. When I see so many like-minded people, it makes me incredibly delighted. I feel a sense of belonging and connection to something meaningful.”

In April we also celebrated the launch of a new report from Nielsen and the nonprofit Climate Central, which analyzed local U.S. television coverage of extreme weather and climate change. Report findings were presented to employees in a community conversation with the lead researchers: Jocelyn Azada, Director of Business Diversity, ESG, and Risk, Nielsen; Dana Siler, Software  Engineer, Nielsen; and Kaitlyn Trudeau, Senior Research Associate, Climate Science, Climate Central. This report is the culmination of months of research and data analysis from more than a dozen Nielsen employees who contributed 1,000+ volunteer hours to the project through our Data for Good® skills-based volunteering program

Beyond our Global Volunteer Month and Earth Day celebrations in April, Nielsen’s commitments to sustainability and community engagement extend year-round. For example, we continue to work towards our 2024 environmental and community engagement goals: 

  • Reduce our on-premises application server footprint to 10%.
  • Reduce our business travel spend by 25% from our 2019 pre-COVID baseline.
  • Ensure that all of our e-waste managed through our field operations team is diverted from landfills and is recycled, refurbished or reused.
  • Increase employee participation in community-oriented programs to 30%. 

We look forward to sharing our latest progress on these goals in our 2024 ESG Report

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